WEBINAR
Thursday, September 18, 2025
2:00pm to 3:15pm ET (11:00am to 12:15pm PT)
Watch live or on demand
1.5 CE credit hours for CPE (live only), CFP, CPWA/CIMA, CEP/ECA, CFA
1.0 CE credit hour for EA (live only)

OVERVIEW
This lively 75-minute webinar will feature three seasoned financial planners explaining strategies and tips for reducing concentration risk and getting clients to take the necessary actions. Advising clients on billions of dollars of public and private company stock, these advisors guide employees, executives, and founders through every company growth stage and with all types of equity comp.

This webinar will go beyond explaining the tax and financial-planning strategies to focus on helping clients take action. Learn practical ways to get your clients, with advisor guidance, to feel comfortable in making informed decisions to build their wealth and prevent mistakes. The three advisor panelists will bring engaging real-world insights and client case studies.

TOPICS COVERED
● Overview of concentrated stock strategies: 10b5‑1 plans, gifting, CRTs, net vs. cash exercise, hedging
● Tax‑aware strategies, including RSU planning, option exercise approaches, AMT management, 83(b) elections, and managing tax across multi-year vesting
● The execution gap: why clients don’t act
● Common behavior blockages: fear, FOMO, overconfidence, inertia, optimism bias
● Behavioral frameworks for action
● Life-planning in equity decision conversations
● Nudges, not just numbers, to encourage client action
● Incremental company stock selling strategies
● Sample advisor scripts for reducing anxiety and guiding action
● Client case studies illustrating key concepts

PANELISTS
● AJ Ayers (CFP®, EA, CEP), Co-Founder, Brooklyn FI
● Caitlin Fastiggi (CFP®, CPWA®, ECA), Director of Financial Planning, Brooklyn FI
● Shane Mason (CPA, CFP®, CPWA®), Co-Founder, Brooklyn FI
● moderator: Bruce Brumberg (JD), Editor-in-Chief and Co-Founder, myStockOptions

Detailed introductions to the panelists are below.

"myStockOptions is my first go-to source for in-depth dives and unparalleled education." —Olga Mavrody, CPA

CAN'T MAKE THE LIVE WEBINAR? NO PROBLEM!
All registered attendees get unlimited streaming access to the webinar recording for their personal viewing, along with the detailed presentation slide deck and handouts. Therefore, even if you can't attend the live webinar, please still register, as you will receive access to the webinar recording and materials.

CE CREDITS
The live webinar will offer 1.0 CE credit for Enrolled Agents (EA) and 1.5 CE credit hours for:
● Certified Financial Planners (CFPs)
● CPE for CPAs
● CPWA/CIMA professionals
● Certified Equity Professionals (CEPs)
● Equity Compensation Associates (ECAs)
● CFAs (self-determined)

CE credits for CFP, CPWA/CIMA, CEP/ECA, and CFA will also be available via the webinar recording. EA and CPE credits are available only via the live webinar.

CPE Program level: Intermediate
CPE Prerequisite: Knowledge of stock compensation basics
CPE Advanced Prep: None
CPE Delivery Method: Group Internet-Based (webinar)
CPE Field Of Study: Taxes – Technical

myStockOptions.com is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org

Questions? For further information, including administrative policies such as complaints and refunds, please contact the myStockOptions team at webinars@mystockoptions.com or 617-734-1979

Details About the Webinar

Thursday, September 18, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Cost: $189.00
 Add to calendar

About the Speakers

1755710834-f852c62ca4fd034f AJ Ayers, CFP®, EA, CEP
Co-Founder, Brooklyn FI

Ally Jane (AJ) Ayers is a Co-Founder of Brooklyn Fi, a financial planning firm specializing in tech professionals and creatives. She's a CERTIFIED FINANCIAL PLANNER™, an Enrolled Agent, and a Certified Equity Professional known for making complex financial concepts accessible.

Through her expertise in equity compensation and tax planning, she has helped numerous clients transform IPO windfalls into paths to financial independence. AJ is also a financial writer, speaker, and co-host of The Liquidity Event podcast and author of the Substack newsletter Money Changes Everything.

1755710855-48f6243913351b3a Caitlin Fastiggi, CFP®, CPWA®, ECA
Director of Financial Planning, Brooklyn FI

Caitlin Fastiggi is a CERTIFIED FINANCIAL PLANNER™, a Certified Private Wealth Advisor™, and an Equity Compensation Associate (ECA) with over a decade of experience helping individuals and families handle complex financial decisions. Her expertise spans multiple areas of wealth management, from home purchases and trust planning to insurance strategies and business planning.

She particularly enjoys working with clients during major life transitions, helping them align their financial decisions with their personal goals and values. At BKFi, she leads the financial planning team while working directly with clients to create comprehensive financial strategies that span generations.

1755710882-40520cd0329393ea Shane Mason, CPA, CFP®, CPWA®
Co-Founder, Brooklyn FI

Shane Mason (CPA, CFP®, CPWA®) is a Co-Founder of Brooklyn Fi. He started his career in Big Four accounting, but quickly realized that traditional financial services weren’t built to serve the needs of young, creative professionals with real income and no one to call for help.

That realization led to the launch of a boutique tax firm, which evolved into Brooklyn Fi, a national firm known for its technical depth, smart systems, and human-first advice. Shane’s expertise spans both tax and financial planning, with a focus on building scalable processes for delivering high-quality advice.

He is a frequent speaker at accounting and advisory industry conferences, where he shares insights on equity compensation, tax strategy, and building modern advisory firms.

1713225401-6af41f342700d7f0 Bruce Brumberg, JD
Editor-in-Chief and Co-Founder, myStockOptions

Bruce Brumberg has devoted most of his professional career to making complex tax and legal concepts understandable to people who do not enjoy reading the Internal Revenue Code and the securities laws. He is the editor-in-chief and a co-founder of myStockOptions.com, the premier provider of web-based educational content and tools on stock options, restricted stock, ESPPs, SARs, and performance shares. Bruce runs another website (myNQDC.com, on nonqualified deferred comp) and writes a popular blog at Forbes.com. He graduated from the University of Michigan and University of Virginia School of Law.

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