Get clear on the similarities and differences among Hispanics, African Americans, and whites. This 60(ish) minute interactive session is for anyone who's focused on recruiting, retaining, and/or marketing more inclusively. You'll leave with plenty of quantified insights and actionable strategies to successfully move the needle on your 2019 inclusion-related marketing or hiring efforts.
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fc7f329b5708
About This Webinar
This masterclass brings you multicultural insights that connect your inclusion strategies to the emerging needs and wants of Hispanics and African Americans.

Featuring culturally-relevant examples from digital media to entertainment to retail to food and beverage, this is your opportunity to understand how race, ethnicity, and culture impact both career and purchase decisions.

We'll dig deep into the "whys" behind the attitudes, behaviors, and motivations so you can understand the "hows" in order to recruit and retain successfully, and market authentically. Here are just a few areas we'll touch on:

- How career aspirations differ by race/ethnicity, and gender
- The importance of showcasing cultural touchstones in marketing and what the top touchstones are
- What workplace issues Hispanics and African Americans struggle with most
- An inherent multicultural mindset that marketers AND employers should be tapping into
- Why the current cultural climate will have a big impact on employers and brands

Be ready for a tightly curated presentation and to apply actionable strategies as you make plans to succeed in the new year!

Presenter
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Hi, I'm Angel Ciangi
Chief Insights Officer
I like to think of myself as a cultural fortune teller with the uncanny ability to turn creative insights into strategic business solutions. A consumer research and marketing strategist by training I've worked globally for powerhouse brands from Levi’s, Honda and The North Face to Del Monte, the Bill & Melinda Gates Foundation, Vans, and Microsoft. As a passionate believer in social innovation through inclusion, I'm now channeling my extensive knowledge into creating powerful connections between brands, organizations and the ever-growing multicultural population.

My past work has spanned industries and continents answering questions like: How can the outdoor industry be more inclusive? How can we solve the high school dropout dilemma? What is the future of footwear? What automotive features do women find most compelling? How do multicultural Millennials and Gen Zs differ from their white counterparts? Prior to Multicultural Insights, Angel was Head of Research for VF Corporation’s Innovation Center.

In my free time, you'll find me skateboarding with my son, trading Spotify playlists with my husband, and eating my way through the East Bay with friends.
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