The Ad Fraud Tipping Point

Invalid traffic is no surprise to anyone in ad tech. But AI has made non-human traffic cheaper to generate and harder to classify, raising both the scale and the stakes. Ad fraud is nearing a tipping point where it affects user experience, advertiser performance, and platform valuation at once.
In this session, MonetizeMore’s CEO and Chief Innovation Officer explain why IVT is becoming a required metric for ad tech platforms, why detection accuracy starts on the publisher side, and how a sell-side signal graded against Google’s enforcement for seven years complements what platforms already measure.