The Downtown Gift Card Program in Action: Insights from Clients

Across the North America, communities are using the Downtown Gift Card program — powered by both physical and digital Visa cards — to keep spend locked into their local businesses. Backed by high-level technology, the program makes it simple for organizations to champion “shop local” while creating measurable economic impact.

In this session, you’ll hear directly from clients who are successfully running the program in their areas. They’ll share what worked, what they learned, and how they’re seeing real benefits for local businesses and the wider community.

Key Takeaways:

- How physical and digital Visa gift cards are driving convenience and choice

- The technology behind the program that makes it seamless for businesses, organizations, and consumers

- Real-world stories and lessons from clients who have implemented the program

- Strategies for employer engagement, local promotion, and long-term growth

Who Should Join:

This webinar is ideal for City Managers, BIA and BID Leaders, Chambers of Commerce, and Economic Development teams interested in using innovation to boost local spend, increase footfall, and deliver lasting value for their communities.