About This Webinar
Customer data is particularly difficult to capture, since customer visits are fleeting and fast thanks to cashless and contactless payments. Fidel has worked with Miconex to develop a completely new approach to gather town and city data. By leveraging Fidel’s card-linked technology and Miconex’s dashboard, merchants can turn every card transaction into actionable insights that drive footfall, increase spend, and improve customer loyalty.

Card-linking means that for the first time, we can start to understand our High Street users, measure their value and optimise and investment decisions. As lockdown measures start to lift across the UK, it could be critical in helping local economies bounce back.

Join this webinar with Miconex and Fidel API to find out:

- The impact of Covid-19 on local communities
- The value of real-time payment data
- How retailers are putting payment data into practice
- How card-linking is helping stimulate local communities
- Panel Discussion on “How data will be critical to the evolution of High Street” with Ojay McDonald, Chief Executive of the Association of Town and City Management, Professor Chris Turner, Chief Executive of British BID’s and Professor Leigh Sparks, Professor of Retail Studies, Stirling University and Chair of Scotland’s Towns Partnership.
- Panel Q&A
Presenters
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Sina Saidinayer
Head of Business Development, Fidel
Sina is Head of Business Development at Fidel. Founded in 2013, Fidel’s mission is to make customer loyalty truly effortless. Sina and his team work with businesses to help them to understand how card linked data can help them to gain business intelligence so they can always be one step ahead.

By linking customer payment cards to reward programs, businesses like Avios, Perkbox, RBC Ventures and Intu Shopping Centre are turning payments into loyalty and Fidel are now working to support High Streets harness the power of data. Fidel is backed by the UK government’s Technology Strategy Board (Innovate UK) and are backed by Nyca Partners and QED Investor, Fidel recently raised a Series A round of $18m and have offices in London, Lisbon and NYC.
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Colin Munro
Managing Director, Miconex
Miconex have worked with towns and cities across the UK over the past decade on a range of digital marketing projects but over the past 3 years have specialised in implementing local currencies using Mastercard Prepay programmes to lock in spend for local businesses, drive footfall and stimulate additional economic activity whilst also generating data on consumers. There are now over 40 town/cities across the UK with local gift card programmes.

Colin has extensive knowledge of providing FinTech solutions to support and stimulate local economies, whilst gathering vital data on consumer behaviour. Over the past 18 months Colin has led the development of a new approach to local loyalty and data gathering, working with card-linked technology to automatically reward customers for spending money in the local economy. This programme has been successfully piloted and is now being rolled out in other towns and cities across the UK.
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Ojay McDonald
Chief Executive Officer, Association of Town and City Management
Panelist:
Ojay is the Chief Executive of the Association of Town & City Management (ATCM). Established in 1991 ATCM is a not-for-profit membership organisation, one of the largest in Europe, dedicated to promoting the vitality and viability of urban centres across the UK and the Republic of Ireland.

ATCM’s membership is diverse, consisting of a mix of publicly funded town centre managers, BIDs, Community Interest Companies, Town Teams, town centre businesses, universities and more. The ATCM is committed to ensuring that place managers have the tools, information and resources required to enable their places to reach their full potential.

To support the ATCM’s members Ojay works with Government Ministers, parliamentarians, economic development professionals, business leaders and place-makers across the UK and Ireland to support town and city centres. This means working on a broad range of policy issues including tax reform, local government finance, the EU Urban Agenda, devolution, the Northern Powerhouse, transport, housing, planning, retail and urban regeneration.
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Professor Chris Turner
CEO, British BIDs
Panelist:
An economist and information scientist, Chris worked initially at the British Institute of Management before moving into academic research and teaching and then becoming Chief Executive of British BIDs (Bb). Chris now focusses on BID research, business intelligence and local and central government relationships for Bb.

Chris is also the Business Development Director of the Winchester Business Improvement District and he successfully took the BID through its renewal votes in 2012 and 2017. The Business Improvement District of central Winchester develops and supports 800 businesses to make Winchester the perfect place to work, shop, visit and live by ensuring that it is clean, green, safe and attractive.

Chris authors the annual National BID Survey, and is an assessor and tutor on the Certificate in BID Management. He continues to work regularly in South East Asia, USA and Europe for the University of Winchester and visits business groups and BIDs around the world.
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Professor Leigh Sparks
Professor of Retail Studies at the University of Stirling | Chair of Scotland's Towns Partnership
Professor Leigh Sparks is Deputy Principal (Education and Students) and Professor of Retail Studies at the University of Stirling. He was a geography undergraduate at the University of Cambridge, and completed his Ph.D. (on retail employment) at the University of Wales. Leigh is Board Chair of Scotland's Towns Partnership (2013-date), was a member of the External Advisory Group on the Scottish Government’s National Town Centre Review (2012-2013) and on the Expert Advisory Group advising the Scottish Government on the lessons to be learned from the Horsemeat Scandal (2013). He is currently on the Expert Advisory Group on the Economic Impact of Minimum Unit Pricing of Alcohol and the author of a text for Food Standards Scotland on Policy for Retailing to encourage healthier consumption. Leigh runs a blog on retail matters (Stirlingretail.com).
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Leigh Brown
Chair, ATCM
Leigh Brown is the Chair of the ATCM, and sits on the Cross Party Group for Town Centres in Holyrood, Edinburgh. Leigh has been on the ATCM board for 5 years, previously as the Chair for ATCM Scotland. She was previously City Centre Manager for Perth but is currently a freelance consultant.