Inspiring Local Loyalty: Behind the Scenes of Top-Performing Gift Card Programs

Join us for an inspiring and practical session as we shine a spotlight on the towns, cities, and BIDs across the UK who are turning “shop local” sentiment into measurable economic impact with the Town & City Gift Card program.

Whether you're just exploring the idea or ready to launch, this webinar will give you real-world insight into how communities like Aberdeen, Sunderland, Cambridge, and Enniskillen are boosting local spend, increasing footfall, and driving real results for their businesses — all with the power of a simple gift card.

What You’ll Learn:

- How the Town & City Gift Card works (in both physical and digital formats)

- Key success factors behind top-performing programs

- How towns have delivered £45M+ in local spend

- Real stories from local leaders who’ve implemented the program

- Tips for corporate engagement, local promotion, and growth

Who Should Attend?

- Town & City Managers

- BID Leaders

- Local Authorities

- Economic Development Teams

- Anyone looking to champion local business and community spend