Town and city loyalty programmes don't work (until now)!
Mi Rewards is a payment card-linked loyalty programme where the customer doesn't need to use a loyalty card or smartphone app in order to participate. The data from the programme enables towns and cities,for the first time, to understand how their customers interact with different businesses, organisations and transport options.
This short webinar will enable you to understand the benefits of this new approach to place-centred loyalty, understanding customers and how this can be used to better measure the impact of different initiatives.
Analysis of why traditional town and city loyalty programmes don't work
How this new solution addresses the barriers and eliminates friction
Miconex work with towns & cities to implement Mastercard gift card programmes helping to lock in money for local businesses.
We have also developed Mi Rewards - a revolutionary, place-centred loyalty programme that automatically rewards customers for spending money at local businesses.