A common question we hear is "what could a gift card program do for our downtown?" Rather than us tell you, on this webinar hear how Prince Edward Island greatly exceeded their initial projections and are driving unprecedented spend to their merchants.
With 150,000 residents on Prince Edward Island, they are Canada’s smallest province. The original projection for Canada's Food Island Gift Card program was to raise $100,000 for the local tourism economy. It quickly turned into a $1.7 million project. The task ahead is now to revise projections and look at how the gift card program can be utilized as a tool for next year’s tourism marketing.
Join us together with Kelly Murphy who spearheaded the launch and marketing of the PEI program as we discuss:-
1. Original Goals & Objectives of the Gift Card Program
2. Current Successes & Community Response
3. Vision for 2021 onwards.
4. How the Downtown Gift Card program works
There are 200 similar programs live in organizations similar to yours - please join us to find out more and how it could work for you.
Original Goals & Objectives of the Gift Card Program
Miconex work with towns & cities to implement Mastercard gift card programmes helping to lock in money for local businesses.
We have also developed Mi Rewards - a revolutionary, place-centred loyalty programme that automatically rewards customers for spending money at local businesses.