The Science Behind Making Memorable Messages

What makes a message memorable?

Audiences have shorter attention spans than ever before.

So, whether you are speaking to journalists, launching a new campaign, posting on social media or delivering a presentation, you need to be able to communicate in a way that captures attention.

And make messages people remember.

Our next webinar will explore how people interpret messages, what comms professionals need to consider to make them memorable, and how to cut through the noise.

Graham Jones, an internet psychologist – and one of our expert tutors – will be joined by Dr Lynda Shaw, a cognitive neuroscientist and business psychologist.

They will discuss:

• The way humans interpret messages, particularly those delivered audibly and through television and print.
• What we need to consider to make a message memorable.
• How we can cut through the noise and the number of messages audiences see and hear every day.
• How we can tell an engaging story that gets the audience’s attention for the right reasons.
• Techniques for being persuasive, building trust and generating empathy.
• The power of showing emotion and humility, and whether it helps you to be a better spokesperson and connect with your audience.
• Language and choice of words.

You will also have the opportunity to put your questions to our experts.

The webinar will take place on Wednesday 21 July, between 11am and 12pm.

We are expecting this to be another popular session, and we have limited space.

So, don’t miss out - book your seat today.
  • When: London
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
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