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Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal-by-deal basis. Successful publishers have realised that maintaining revenue is a key to growth. Inspired by the powerful SAAS net revenue retention metric, boostr started partnering with publishers to solve their abandonment issues by introducing NARR. Learn what publishers are doing to grow, retain more revenue and increase overall profitability in this 30-minute session moderated by Boostr — The end-to-end revenue management platform that’s built specifically to help increase sales and maximise margins
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Brian Georgi
CRO, Boostr
In 2014 Brian transitioned from a 16 year career in Advertising Sales (EMAP, Dennis Publishing, Rolling Stone, MediaNews Group) to Digital Advertising Technology. Formerly SVP of North American Sales for Operative/SintecMedia, he's currently Chief Revenue Officer of Boostr, the only Media Sales-specific platform that offers CRM, OMS, and Commissions in one cohesive system. Brian is passionate about helping publishers to scale omni-channel ad revenue and maximize profitability with technology that's easy to use and affordable to maintain.
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