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About This Webinar
Bauer is changing the way its media is sold as the era of third-party data comes to an end. Join Nathaniel Francis, Digital Revenue Operations Director at Bauer Media Group, and Morika Georgieva, Manager, Customer Success EMEA at Permutive, as they dive into Parkers.co.uk and discuss the strategy, technology and challenges behind Bauer’s shift to an audience-led, first-party solution.
Agenda
  • Ad Tech Revenue
Presenter
1651054112-b7cd8146bdbd5a2f
Ian Betteridge
Director of Content and Audience Development, Bauer Media
Ian has been a journalist, editor and content strategist working across print and digital for 27 years, including technology journalism, consumer and lifestyle and B2B roles. Currently Bauer Media’s digital Director of Content and Audience Development, he works on brands across the portfolio from lifestyle to specialist.
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