Webinar: Content Marketing and the Evolution of Audience by Mash Media Group

on-demand webinar

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About This Webinar

The industry association for content marketing will be hosting a panel which features content experts discussing the use of publishing skills and data to target niche audiences and develop communities. Plus, they’ll discuss key content marketing strategies that help to grow relationships within an audience and gain passionate brand advocates.

Agenda

The Future of Media Summit

Presenters

Alex Cheesman

Chief Strategist, Industry Dive

Ambitious, results-driven sales and marketing expert. Takes ideas from concept to launch with outstanding commercial results. Has the vision to identify how businesses need to adapt to stay competitive, and the strategic ability to set the direction. Approaches new challenges with passion and commitment. An inspirational leader, change agent and entrepreneurial spirit.

Cathy Wood

Head of Content, Archant Dialogue

Head of Content at Archant Dialogue, leading a team of creative content editors working across print, digital and social platforms. A Content Editor with 13 years experience of working in the marketing and publishing industry. Skilled in Copywriting, Content Strategy, Digital Marketing, Publications and Leadership. Strong media and communications professional, with specific skills in luxury lifestyle and equestrian sectors.

Rob John

Managing Director, The CMA

Rob heads up the Content Marketing Association and is tasked with ensuring the content marketing industry continues to thrive, both in the UK and abroad. By working closely with publishers, agencies, and in-house content creators, Rob and the team at the CMA are able to continuously educate those in the industry, whilst engaging and growing the wider content community.

Sam Hall

Chief Digital Officer, Global Data

Sophie Hewitt-Jones

Director - client services, CPL

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