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About This Webinar
The subscription model is being used by many leading Media & Entertainment companies, from the video & music streamers through to subscription boxes. How do they measure “subscription success” and how are subscription models changing after the Pandemic Boost? Jim Bilton shares insights from a major new research project, “Navigating the Media Whirlpool”.
Agenda
  • The Future of Media Summit
Presenter
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Jim Bilton
Managing Director, Wessenden Marketing
Jim Bilton is the Managing Director of media consultancy, Wessenden Marketing, and specialist research agency, Brandlab. Wessenden publishes a range of reports, including the MediaFutures benchmarking project and the audience newsletter, WessendenBriefing. Wessenden’s clients include major companies within the media, logistics, retailing, direct marketing and financial services sectors in the UK, Europe, Australia and USA. Before setting up Wessenden Marketing in 1992, Jim worked in a variety of roles in the media industry, covering sales, marketing, business planning, retail distribution & logistics, direct marketing, market research and general management. He was the Managing Director of both a newstrade distribution company and a subscription fulfilment bureau. He has sat on various committees of the PPA and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, InPublishing, Marketing Week, World Press Journal, as well as being interviewed on radio and TV.
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