About This Webinar
Making your mark as a thought leader isn’t about having a big budget — it’s about having big ideas.

In this 30-minute webinar, content marketing agency founder Mary Ellen Slayter will share her favorite tactics for elbowing your way into the conversation, getting past the buzzwords and sharing ideas that have big impact.

This webinar kicks off our new monthly webinar series hosted by Rep Cap, featuring quick, high-impact sessions led by content marketing thought leaders and experts.

Rep Cap is a B2B content marketing agency that helps marketers power their content strategies through expertly written, edited, designed and produced ebooks, blogs, infographics, emails, podcasts, videos and other digital media. Think of us as your content dream team. We approach content with a journalist's curiosity, a marketer's hunger for leads and an editor's eagle-eye for the details.

Can't make it on the 30th? Sign up to get access to the on-demand recording after the event.

Webinar ID
  • Explore your expertise and polish the ideas worth sharing.
  • Shape the tone of a conversation, creating spaces to develop and spread your ideas.
  • Evaluate which channels will give you the best shot at visibility with your target audience.
Mary Ellen Slayter
CEO of Rep Cap
Mary Ellen Slayter is CEO of Rep Cap, a B2B content marketing agency. Before founding the content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department.
Ginny Engholm
Content Marketing Consultant
Ginny Engholm is a content marketing consultant specializing in HR, health care, and diversity and inclusion who loves stories. She’s a proud book nerd, a committed film freak, and a rabid TV junkie. After getting her Ph.D. and teaching for fifteen years, she found herself still searching for more stories. So she made a career change to content marketing. As a consultant at Rep Cap, she gets to help tell the stories of innovators and leaders in business, HR, and technology.