The insurance industry relies heavily on reputation. A strong content marketing strategy for your insurance company allows you to bolster and manage your reputation through thought leadership.
That doesn’t mean it’s easy. Insurance is a complex topic. The challenge for B2B insurance marketing is to communicate these complex topics to the right people in the right way at the right time. That’s where content marketing comes in, allowing you to create trust and strengthen relationships with current and potential clients.
In this action-oriented webinar, Rep Cap CEO Mary Ellen Slayter and Zissman Media president Mindi Zissman will walk you through how to create a compelling content marketing strategy for your insurance brand by clarifying your audience, differentiating your message through thought leadership, and removing barriers that keep your employees from creating and sharing content.
Reduce the time to close new business.
Retain and grow current accounts.
Reduce preventable losses through client education.
BUSINESS & FINANCE
Please register for this Webinar to view the dial-in info.
Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...
Mindi Zissman is a B2B content writer and marketing strategist specializing in the risk, insurance and compliance industries. Mindi started Zissman Media in 2004 to be the “voice” of her clients, expressing their industry expertise through thought...