Thought leadership isn’t about how big your company is — it’s about how big your ideas are.
Yet far too often, what passes for “thought leadership” efforts in HR tech is really copy-cat content that is interchangeable with what everyone else in the category is publishing.
In this 30 minute webinar lead by Mary Ellen Slayter, CEO and content strategist at Rep Cap, will walk through her process for creating a differentiated content strategy for your HR technology brand, including:
Develop a thought leadership strategy that maps to your business strategy, whether you’re a startup or established enterprise.
Measure the impact of your thought leadership investment using meaningful, appropriate metrics for your stage of content marketing maturity.
Find a unique angle on major trends, such as D&I, AI and hybrid work.
Decide which promotion and distribution channels to lean into for thought leadership — and which ones you can deprioritize.
Build a scalable structure that supports producing high-quality content in partnership with your subject matter experts in a sustainable way.
Please register for this Webinar to view the dial-in info.
Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Previously she spent eight years at The...