WEBINAR DETAILS
  • About
    Thought leadership isn’t about how big your company is — it’s about how big your ideas are.

    Yet far too often, what passes for “thought leadership” efforts in HR tech is really copy-cat content that is interchangeable with what everyone else in the category is publishing.

    In this 30 minute webinar lead by Mary Ellen Slayter, CEO and content strategist at Rep Cap, will walk through her process for creating a differentiated content strategy for your HR technology brand, including:
  • Agenda
    • Develop a thought leadership strategy that maps to your business strategy, whether you’re a startup or established enterprise.
    • Measure the impact of your thought leadership investment using meaningful, appropriate metrics for your stage of content marketing maturity.
    • Find a unique angle on major trends, such as D&I, AI and hybrid work.
    • Decide which promotion and distribution channels to lean into for thought leadership — and which ones you can deprioritize.
    • Build a scalable structure that supports producing high-quality content in partnership with your subject matter experts in a sustainable way.
  • Duration
    30 minutes
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Webinar ID
    d52d5b5b96b4
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter Mary Ellen S

    Mary Ellen Slayter

    CEO of Rep Cap
    Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Previously she spent eight years at The...
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