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About This Webinar
What’s your biggest challenge at work? If it involves ROI, reporting or proving results, we feel your pain. If you find yourself constantly defending your work and its effect on the business, it’s time to flip the script.

In this webinar we’ll show you how to focus on solving business problems with content, using examples from experienced marketers and storytellers at Aon, A.T. Kearney, McKinsey & Co., Deloitte, InVision, RentPath, SAP and Sage. You’ll learn how to lead the conversation about business results so you'll be prepared in every meeting, and you'll never scramble to find and show ROI (or justify your job) again.

At the end of this webinar you’ll be able to:
• Reframe the conversation about the ROI of content.
• Recommend specific types of content to solve different business problems.
• Show the results of your work without sweating.

This webinar is an online version of Mary Ellen Slayter and Lee Price’s session at the B2B Marketing Forum.
Me
Mary Ellen Slayter
Founder & CEO
Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.A. in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.
Ginny
Ginny Engholm
Director of Editorial Operations
Ginny Engholm serves as director of editorial operations and as a content marketing consultant specializing in HR, health care, and diversity and inclusion. She has a Ph.D. in English with a specialization in health culture and gender and disability studies. She can never resist a good story, so after teaching about writing, communication and health for over 15 years, she now uses her fascination with narrative to help organizations more effectively craft their stories and create content that shapes the world in positive ways.
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