The Radford Data & Analytics platform at Aon delivers compensation insights to the world’s most innovative companies. To say they are data-driven is an understatement. And yet, the secret to their marketing is ... great storytelling. Kristin Gribben takes us behind the scenes in how she and her team have used the data they gather in the course of their core business to create content marketing that builds trust with prospects and loyalty with current clients.
BUSINESS & FINANCEPROFESSIONAL DEVELOPMENT
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Kristin Gribben is a senior manager of content marketing at Aon. After
working as a reporter for 10 years in a variety of roles, Kristin pivoted to a career in content marketing. At Aon, she is responsible for managing content spanning the firm’s...