As modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to distribute ideas in a way that appeals to individual preferences including medium, time it takes to read and length.
Join Albert Qian, senior content marketing manager at Oracle’s HCM division, as he lays out his approach to creating and distributing content with wide appeal. You’ll learn:
How to identify your audience’s content consumption habits
Best practices for cascading ideas into different content forms
Tips and tricks for distributing content across different forms and channels
BUSINESS & FINANCEPROFESSIONAL DEVELOPMENT
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Albert Qian is a technology content strategist for SaaS companies in the San Francisco Bay Area, passionate about connecting solutions to ideas that matter. He has created content by way of newsletters, blogs and videos about cloud computing,...