About This Webinar
LinkedIn has become a powerful, dynamic platform for conversation around work — and for spreading your ideas.

It's always been the “professional” social network, the place we go to network, but lately it’s become a bit … stickier. Changes to the network algorithm mean it’s now set up to focus on showing you content posted by people in your network. You know, the people who actually influence your thinking and behaviors.

The takeaway? Create interesting content on LinkedIn and readers will follow.

In this webinar, we’ll show you how to capitalize on LinkedIn’s potential for thought leadership.

We’ll cover:
• How to use engagement to build your audience and drive traffic to other platforms.

• The difference between brand pages and personal pages, and how to manage them effectively.

• The nitty-gritty of the platform — what to post, how often and in what format — to get the best results.

Join us and learn how to up your LinkedIn thought-leadership game.
Webinar ID
Mary Ellen Slayter
CEO of Rep Cap
Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Previously she spent eight years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department.
Ginny Engholm
Content Marketing Consultant
Ginny Engholm is a content marketing consultant specializing in HR, health care, and diversity and inclusion who loves stories. She’s a proud book nerd, a committed film freak and a rabid TV junkie. After getting her Ph.D. and teaching for 15 years, she found herself still searching for more stories. So she made a career change to content marketing. As a consultant at Rep Cap, she gets to help tell the stories of innovators and leaders in business, HR and technology. She lives in Baton Rouge with her fellow-shameless-story-addict husband and two story-loving children.