As a management consultant, your expertise is your product — and accessible, well-crafted content is a great way to showcase that expertise at scale.
Effective content marketing raises awareness of your firm’s brand, builds trust with prospects and solidifies your client relationships.
For many, the stumbling block is learning how to stand apart from your competitors. What value do you provide that no one else can? How do you package that expertise into marketing content? Where do you distribute and promote it to reach the people who need your expertise the most?
In this fast-paced webinar, Rep Cap CEO Mary Ellen Slayter walks through how to publish high-quality, differentiated content at scale in a way that’s accessible for both consultants and marketing leaders at consulting firms alike.
In this session, marketers at management consulting firms will learn how to:
Write a content value proposition that supports your business value proposition.
Develop a content publishing calendar for delivering the right content to the right audience.
Integrate your thought leadership content into the rest of your marketing plan, including organic social, paid advertising, email marketing and PR.
BUSINESS & FINANCE
Please register for this Webinar to view the dial-in info.
Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...