About This Webinar
Steven Tagg will cover ticketing and marketing information relevant to school productions, both for ‘normal times’ and also considering the ongoing Covid-19 pandemic. His focus will be on maximising and capitalising marketing potential on a small (or non-existing) budget, the power of social media, and some insight into giving an audience ‘what it wants’ when it comes to advertising and marketing. Steven will also look at how you can engage local media to promote your shows, do’s and don’ts for writing a press release and some PR ‘tips and tricks’ for grabbing attention.

ArtsEd: BA Musical Theatre
@ArtsEdLondon

The handout for this session is available by clicking the handout icon in the bottom right-hand corner of the video player.
Presenter
  • 1614271200-0d3d915b3a487d4f
    Steven Tagg
    Marketing Manager, ArtsEd

    Following a 10-year performing career (having graduated Mountview’s musical theatre degree course) Steven moved full-time into marketing, events & PR. He has worked with West End Stage Summer School in a marketing and consulting role for 12 years, and in similar roles for theatre schools and youth groups, and as a freelance PR operative for theatrical projects.

    Permanent Marketing roles also include The Theatre Workshop (Sussex), Greater Brighton Metropolitan College, and Paxton Access Ltd, where Steven was the liaison for the company’s American marketing team. Other relevant experience includes box office roles for Shakespeare’s Globe Theatre and The Shaftesbury Theatre in London, and at Brighton’s Theatre Royal. He joined ArtsEd in July 2020 to head up the marketing team.
Powered by BigMarker