In this dynamic discussion, Printweek editor Darryl Danielli will ask a panel of leading printers what adding embellishment technology brought to their business.

We will take a deep dive into what gave them the confidence to invest, what strategies they employed to effectively upsell, and what cultural and practical challenges they faced and how they overcame them.

In this frank conversation the panel will share what they wish they had been told before embarking on their own embellishment journeys and, ultimately, what has been the impact on their bottom line.

In this live discussion, the panel will also field questions from the online audience in real time.

The speakers for this event will be announced shortly, but delegates watching the webinar can expect to discover the following:

1. The pros and cons of adding embellishment technology
2. The barriers to entry and how to overcome them
3. What opportunities, beyond the obvious, it offers
4. What questions you should ask before investing
5. Real world strategies you can use to boost your bottom line