As lockdown eases and more clients start to look at ramping up their marketing activity, it’s more important than ever to ensure that print remains an integral cog of their marketing mix after the Covid reset.

With that in mind, this latest Printweek webinar – in association with Canon – has been developed to arm you with some of the tools you need to best understand clients’ requirements and ensure you have the right conversations with the right people.

The session will draw on the experiences of two high-profile former marketing heads who between them have spent hundreds of millions of pounds on print, but, importantly, are not afraid to tell it how it is and detail how print needs to up its game if it’s to retain its place at the top table.

The webinar will also draw on some of the key findings from Canon’s latest Insight Report, which grilled print buyers, brand owners and agencies on their perception and usage of print.

By using the Insight Report and the real-world experiences of our expert panel the session will look at what keeps marketers awake at night; how data dispels the myth that only 50% of marketing works, but no one knows which 50%; how to change the conversation around print; whether the Covid reset represents a threat or an opportunity; and the challenges facing modern marketers and how PSPs can capitalise by alleviating them.

Top five takeaways
1. The key challenges the marketing community is facing today
2. What role print plays in a marketing mix and spend
3. Where the print opportunity lies in the marketing mix
4. What the obstacles are to using print in marketing and how to handle objections
5. The buyers’ wishlist and how PSPs can become better at selling print
Thu, May 13, 2021 · 11:00 AM BST
Tim Pethick
Formerly Group Chief Marketing Officer at Saga and the AA
Tim was Group Strategy Director and Group Chief Marketing Officer at Saga and the AA. Formerly Group CEO of Healthspan, CEO ASX/Nasdaq listed dot com (Looksmart) and CEO BTLooksmart which raised more than £250m from BT for a 23 country mobile web rollout. Was CEO of Encyclopaedia Britannica where he transitioned them from print to digital publisher. Founder of nudie (Australia) which he started in his kitchen and grew to a $100m exit. BCom (UNSW), MEc (MGSM), MBA (Deakin), FCA (ANZ and ICAEW).
Tony Anderson
Former Marketing Director - EasyJet
Driving Easyjet from a start-up to Europe’s biggest airline, Tony Anderson is an admirable entrepreneur. Tony is one of the most well-respected names on the corporate circuit, and has been ranked by Marketing Magazine amongst the top marketing names in the UK, he is a true expert in his field. Tony went on to become easyGroup Marketing Director, sitting on the board of several operations under Stelios’ ever-expanding umbrella. Tony is a member of the advisory board at Faradair, a hybrid-electric aviation start-up and a visiting lecturer at Imperial College, London and has been ranked one of the top marketing names in the UK.
Wayne Kershaw
National sales manager – Professional Print, Canon UK
Wayne has spent the past 22 years at Canon UK, with 19 years dedicated to professional print service and sales management. His in-depth knowledge of print production and processes combined with a digital technical background enabled him to help many Canon customers to improve their businesses and advance their operations. Responsible for a national sales team for the graphic arts market in the UK, Wayne is dedicated to assisting commercial printers to take advantage of the growth of digital print.
Darryl Danielli
Editor - Printweek magazine
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