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You're Working In The Car Industry Now
Tuesday, October 26, 2021 · 8:30 a.m. · Eastern Time (US & Canada)
About This Webinar
An email trend is emerging that bucks the traditional best practice of putting hero images above the "fold." I spent hours curating competitor emails. You'll spend minutes. Bottom line: this'll lift your metrics. We'll look at several creatives, discuss a few studies on eye movement, and then back it up with behavioral economics and A/B test results. Let's learn and have a little fun along the way.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
AVP, Retail Email Strategy Lead
Hi! I'm Darby, Lead eCRM & Automation Strategist at Truist Bank. I've been an email marketer for 15 years, worked in most of the major ESPs and have a passion for writing, behavioral economics and playing games. I basically "play" all day A/B testing emails (i.e. betting on winners for bragging rights). My greatest strength is curiosity – always learning how people think and make decisions. My team continually raises KPIs by at least 10 to 15% each year through rigorous testing and automation – which segues nicely to the obligatory quirky fact we all put in bios. I can't wait for the robots to "take over." After we solve for and evolve out of all the WALL-E-world problems that will naturally arise, I believe the efficiencies gained will lead to a healthier society. #StayPositive
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