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Litmus
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    Wednesday, October 27, 2021 · 3:00 PM EDT
    EMAIL ACCELERATED
    Conquer the Future!

    Litmus Live 2021 co-hosts Melissa Sargeant and Taylor Davis share details for our final session, introduce & interview speakers, and monitor the live comment feed, where everyone in the virtual audience parti...
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    Wednesday, October 27, 2021 · 2:20 PM EDT
    We want our emails to perform well, but failing fast by using A/B testing to help us get there faster.

    RAC has created an internal tool (Junction) to help us make better data-led decisions. It records our A/B test results, stores our testing plan...
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    Wednesday, October 27, 2021 · 2:20 PM EDT
    Are you looking for the next step to bring your email templates up to current industry standards... and beyond? We’ll show you some easy ways to progressively enhance your code and design to better support modern best practices with accessibility,...
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    Wednesday, October 27, 2021 · 1:45 PM EDT
    Imagine a world where the lines between marketing and service disappear and email is at the center of it all. Where marketing interactions are informed by service experiences and service experiences have context based on digital and marketing mome...
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    Wednesday, October 27, 2021 · 1:45 PM EDT
    We've all probably sent a survey email before with a "click here to offer your feedback" button; but I think there's a better way to get feedback from your readers. We'll talk about how to get more folks to offer feedback & get better feedback by ...
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    Wednesday, October 27, 2021 · 1:10 PM EDT
    Creating content that truly reflects the many views of your subscribers is more important than ever. We will focus and explore ways to express your brand's inclusive outlook in a natural way that matches your goals.
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    Wednesday, October 27, 2021 · 1:10 PM EDT
    Perception of it being an "invasive" channel to an intimate one. We'll focus on SMS as the optimal channel for brands to achieve conversational commerce and meet their customers where they are.
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    Wednesday, October 27, 2021 · 12:35 PM EDT
    Sending more email is a great idea, right? Email is a channel that has great ROI and does the heavy lifting for many marketing teams. But when stakeholders ask for more email, they don't realise the multiplier effect this has on our workload. In t...
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    Wednesday, October 27, 2021 · 12:35 PM EDT
    When it comes to scaling your business, email engagement is key. But how can you stand out in saturated inboxes? In this session, Dyspatch’s VP of Product, Veronica Best, will cover five approaches to help you build trust, improve time to market, ...
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    Wednesday, October 27, 2021 · 12:00 PM EDT
    90% of consumers expect personalization, and find it appealing. But for marketers, navigating personalization within today’s ever-evolving digital landscape has never been more complex. Join Lauren Gannon, Senior Vice President of Professional Ser...
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    Wednesday, October 27, 2021 · 12:00 PM EDT
    We always joke about how we didn't choose email - email chose us. But that begs the question: why? This session will cover the ways email found us, and how to use your unique strengths to advance your career in email. We'll also cover how to be gr...
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    Wednesday, October 27, 2021 · 11:00 AM EDT
    Email Optimization: An Interactive Experience with the Team from Really Good Emails
    Really Good Emails (RGE for short) aims to be the best showcase of email design and resources on the web. They provide transparency into product email and customer...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    Data can be an email program's worst nightmare. Sending out an email with incorrect or missing content can lower client and stakeholder trust. Using AMPScript, this session will provide you with ideas and strategies to create defensive controls th...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    An email trend is emerging that bucks the traditional best practice of putting hero images above the "fold." I spent hours curating competitor emails. You'll spend minutes. Bottom line: this'll lift your metrics. We'll look at several creatives, d...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    You'll get several action items from this session to help you uncover what exactly caused you to fall in love with email marketing; as well as identify your inner compass to determine what types of roles you should seek as well as where you should...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    An email trend is emerging that bucks the traditional best practice of putting hero images above the "fold." I spent hours curating competitor emails. You'll spend minutes. Bottom line: this'll lift your metrics. We'll look at several creatives, d...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    Every decision an email marketer makes has real-time implications. It’s time to break free from limitations by embracing flexibility, preparing for change, all while actually meeting those deadlines—plus, learn how to keep your eyes on what’s comi...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    How would you boost engagement? Correct! Emails! They are the best way to boost engagement via personalized communication. We will look at the relationship between email communication, brand image and customer satisfaction, and their impact on the...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    Within this session, sales and marketing leaders will learn why 66% of ABM programs under-perform and how you can improve your social/email/live interactions you have with buyers and the experiences you are delivering across all communication chan...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    With the shift back to the candidate market, if you're one of the many email professionals considering a move or starting a new role, Russell shares his end-to-end email framework, audit and consideration areas to help you become a success in your...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    As the lines between both work and personal lives have blurred over the last year, the importance of being our authentic selves has never been greater. The nuance of communication in email, text & other formats are being magnified like never befor...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    When people make decisions, they use logic and emotion. In order to have successful email marketing campaigns, you need to appeal to both. By using head and heart marketing in your emails, you will create a more engaged subscriber base and convert...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    As an email developer, I’ve heard, ‘It’s not possible in email’ a lot! My job is to make it possible, I want to convey how I changed the mindset from ‘It’s not possible’ to ‘Give me some time and maybe it can be done…’ With takeaway code technique...
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    Tuesday, October 26, 2021 · 8:30 AM EDT
    We have done some crazy things with AMP for email. From controlling Dave’s garage door through a button in an email to ordering a Domino’s pizza to show that one-click shopping from the inbox can change everything. If that doesn’t illustrate the p...
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    course
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    Summit
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    Summit
    You'll learn from the brightest minds in marketing about what the best brands are doing to leverage the email channel through development & design, content creation, personalization, and measurement.
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    Virtual Registration
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    In Person Registration
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    Summit
    Our hope was to have an in-person and livestreamed event to reconnect this unique community after a long, hard year. Given recent events, and one of our core values here at Litmus, Take It to Heart, we’re compelled to put your health & safety firs...
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24/7 Webinars
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    Monday, May 24, 2021 · 10:04 AM EDT
    Test About Webinar Text
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    Monday, May 24, 2021 · 10:11 AM EDT
    Test About Webinar Text
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    Wednesday, June 16, 2021 · 3:26 PM EDT
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. I...
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    Thursday, June 17, 2021 · 10:49 AM EDT
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. I...
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    Thursday, June 17, 2021 · 10:59 AM EDT
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. I...
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    Thursday, June 17, 2021 · 11:04 AM EDT
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. I...
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    Thursday, July 8, 2021 · 2:13 PM EDT
    How do you make it easy for marketers to create accessible emails? You create an accessible email design system, implement it into a drag-and-drop email builder and teach them how to create accessible content. This session is a case study of how C...
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    Tuesday, August 10, 2021 · 12:24 PM EDT
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    Tuesday, October 5, 2021 · 10:26 AM CDT
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    Tuesday, October 5, 2021 · 10:27 AM CDT
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    Tuesday, October 5, 2021 · 10:27 AM CDT
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    Tuesday, October 5, 2021 · 2:10 PM EDT
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    Tuesday, October 5, 2021 · 4:16 PM EDT
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    Monday, October 11, 2021 · 9:25 AM EDT
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    Friday, October 22, 2021 · 10:12 AM CDT