Times have changed. We all buy online and spend hours consuming content. This presents a unique opportunity –and challenge- for marketers. Brands need to rethink how they organise and empower their in-house creative and marketing teams to better respond to this always-on marketing cycle.

Join this webinar and get informed on:

• How to achieve speed and agility in creative production
• Centralised or regional: how to approach creative in various set-ups
• How to maintain creative and design excellence at high content volumes

AGENDA
4:00pm – Welcome and Intro

4:05pm – A New Superpower for the Personalisation of Creative Assets
Raushida Vasaiwala, General Manager, Celtra, APAC

In this session, we explore how brands are using Creative Automation to personalise high volumes of creative assets and how creative production workflows need to evolve so that brands can solve personalisation at scale for paid and owned media channels.

Session highlights include:

• Why personalisation is a creative production problem, and what that means for your organisation
• How to empower creative and brand teams to maximise output, not work hours
• How to use creative as a performance lever in digital marketing

4:30pm – Reimagining the Creative Production Process
Primus Nair, Head of Creative, LEGO, APAC
Sagar Paranjpe, Head of Strategy & Creative, Malaysia Airlines
Syed Mohammed Idid, Head of Strategic Stakeholder Engagement, PLUS Malaysia
Cathriona Nolan, AVP, Creative Operations, Pomelo Fashion
Raushida Vasaiwala, General Manager, Celtra, APAC
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Brands are rethinking how they organise and empower their in-house creative and marketing teams to better respond to today's always-on marketing cycle.

In this panel discussion, we’ll debate:

• How to achieve speed and agility in creative production
• Centralized or regional: how to approach creative in various set-ups
• How to maintain creative and design excellence at high content volumes

5:15pm – End