About
It's that time again. Time to plan and budget for the year to come. But there's planning and then there's planning. Have you thought of the myriad challenges, trends, consumer behaviour changes and technological advancements that are waiting around the bend?

If you answered 'yes, but not as much as I'd like,' you're not alone. We've got you covered with a dedicated webinar that looks at top marketing issues in 2022.

The death of the cookie, the relentless need for fresh, high quality content, and the continued rise of marketing automation are just a few of the issues we'll be ticking off at The 2022 Creative Marketer's Checklist.

Join this webinar and get up to speed on:
  • What digital marketing will look like in a cookieless 2022
  • What content marketing will look like with the increased demand for personalisation
  • What engagement will look like in a prolonged era of social distancing
  • What creative asset management and automation will look like in 2022
  • Trends, insights and predictions on what 2022 may (or may not) have in store!


Featuring subject experts from across the region, this is one webinar you do not want to miss!

Confirmed Speakers:
Ken Mandel, Regional Managing Director, Head GrabAds,
Brand Insights, Grab
Alex Chan, Head of Marketing, Geneco
Vincent Ruaz, Deputy Director Brand & Digital Marketing, M1
Raushida Vasaiwala, General Manager, APAC, Celtra
Rezwana Manjur, Editor-in-chief, MARKETING-INTERACTIVE

AGENDA
2:00pm – Welcome and Intro
2:05pm – The Future of Creative Asset Management
Raushida Vasaiwala, General Manager, APAC, Celtra

With the increased need for high quality, relevant and diverse content, how are marketers preparing themselves to meet the innovative, operational and time-sensitive demands of this increasingly important function?

2:20pm – Panel Discussion: Checking the List
Ken Mandel, Regional Managing Director, Head GrabAds,
Brand Insights, Grab
Alex Chan, Head of Marketing, Geneco
Vincent Ruaz, Deputy Director Brand & Digital Marketing, M1
Raushida Vasaiwala, General Manager, APAC, Celtra
Rezwana Manjur, Editor-in-chief, MARKETING-INTERACTIVE

2022 is right around the corner. This session will take stock of where we're and a where we're headed. We'll be discussing consumer demands and trends to see if we're ready for the new year. Join us for insights and tips from our experienced panel.

3:00pm – End
Presenters
1635307173-91e877608f4dbcb4
Ken Mandel
Regional Managing Director, Head GrabAds, Brand Insights
Grab
1637656853-b9c0e4ce9bcb87e0
Alex Chan
Head of Marketing
Geneco
1635128634-fb755b54f1425a0a
Vincent Ruaz
Deputy Director Brand & Digital Marketing
M1
1634524642-2bfee9d57af3934b
Raushida Vasaiwala
General Manager, APAC
Celtra
1634524459-f5148ce8e4dbf61d
Rezwana Manjur
Editor-in-chief
MARKETING-INTERACTIVE
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