A special webinar for B2B marketing professionals

The impact of COVID-19 continues to ripple across the B2B landscape, putting more and more pressure on marketers to find digital and virtual solutions to attracting new customers and engaging/retaining existing ones.

As the competition for digital hearts and wallets heats up, B2B marketers are being challenged to up their content game or face irrelevancy.

Join us for this must-attend webinar that highlights the current challenges, strategies, and opportunities for B2B marketers to evolve their content marketing capabilities. Hear from leading brands on what it takes to go from thought leader to trusted advisor, and the steps you can take to empower your buyers like never before.

Attend this session if you want to:

• Improve on your existing content marketing strategies
• Build a solid pipeline with digital content
• Enable your buyers to purchase with confidence
• Hear from trusted veterans on what NOT to do

Agenda

10:00am - Welcome & Introduction

10:05am - Beyond Traditional Content
Anol Bhattacharya, Chief Executive Officer, GetIT

• From ‘thought leader’ to trusted advisor
• Progressing your pipeline with digital content marketing
• Best practices and leading examples

10:20am - Panel Discussion: The New Rules of B2B Content Marketing
KP Unnikrishnan, Vice President, Marketing (JAPAC), Palo Alto Networks
Karen Powell, Managing Director, McCorkell & Associates
Sean Davidson, Regional Chief Marketing Officer, Asia Pacific, Tata Consultancy Services
Janice Tan, Deputy Editor, MARKETING-INTERACTIVE

• The new factors defining B2B Content Marketing
• Enabling your audience to buy with confidence
• Lessons from the vault – what NOT to do!

10:55pm - Closing Remarks

11:00 - End