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About
In the era of tech-driven consumer expectations, experiences that feel personal and relevant have become the hallmark of effective marketing, yet the path to achieving this personalisation is fraught with complexities. Marketers are grappling with the need to navigate a myriad of data sources, bridge online and offline interactions seamlessly, and expand regionally or globally without diluting the essence of their brand.

In this new reality, brands that seamlessly integrate online and offline interactions, expand globally with consistency, and engage customers beyond traditional peaks are the ones that stay relevant. That’s why mastering omnichannel marketing is no longer optional—it's essential. Whether you're a seasoned e-commerce veteran or just starting your journey, this webinar will equip you with the knowledge and tools needed to thrive in the digital age.

Key Insights Await:
• Strategic Technology Integration: Uncover how technology serves as the linchpin for enabling customer experience excellence, with a focus on customisation and personalisation to meet evolving consumer demands.

• Omnichannel Mastery: Explore the pinnacle of customer experience—the truly omnichannel approach. Understand how brands with a 360-degree view of the customer are delivering the best experiences today.

• Data Integration for Insight: Delve into the role of omnichannel data integration in enhancing a retailer’s customer experience offering. Learn how it gathers individual customer insights from across all sales channels, paving the way for a more personalized engagement.

• Global Expansion Strategies: Gain insights into expanding your brand into new markets, addressing the challenges and opportunities of international growth with a consistent customer-centric approach.

Don't miss this unique opportunity to transform your approach to marketing and engage with your audience like never before. Register today to secure your spot and gain the insights you need to unlock the secrets of seamless brand engagement across platforms.
Agenda
  • 11:00am: Welcome and Intro
  • 11:05am: Masters of Omnichannel: Strategies for seamless brand engagement (panel)
  • 11:55am: Closing Remarks
  • 12:00pm: End of Webinar
Presenters
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Diego Buenaflor
Chief Executive Officer, Ellana Cosmetics
Diego Buenaflor, the visionary CEO behind Ellana Cosmetics, has propelled the brand to become the Philippines' leading single-brand beauty cosmetics e-commerce website and a forefront Omnichannel player. Advocating for a data-driven approach, Diego's strategic leadership has earned him a respected position on the board of the Chamber of Cosmetics Industry of the Philippines.
Beyond digital prowess, Diego has led Ellana to a notable sustainability milestone, reducing plastic waste by over 20 tons. As a pioneer in the digital transformation of the Philippine retail and cosmetics sector, he co-founded the Philippines Chapter of Fashion and Beauty Tech (FAB), fostering a community of data-driven founders in the industry.
Diego Buenaflor's impact extends beyond Ellana, symbolizing a commitment to innovation, sustainability, and transformative leadership in the beauty and tech landscape.
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Toby Claudio
President, Toby’s Sports
He is a household name in the Philippines, especially among those who enjoy sports. That’s because his name is on the sign of the largest sports chain in the country, Toby’s Sports.

He was educated at the University of the Philippines and finished Bachelor of Science in Business Economics and was an Oblation Scholar as well as a member of the UP Varsity Baseball team.

When he joined their family business in 2000, Toby’s only had 13 stores. Since then, he has been responsible for the exponential growth of the business. Now totaling 70 stores nationwide, Toby’s Sports is a 3-time winner of the Most Outstanding Filipino Retailer, and a Hall of Fame awardee of the Philippine Retailers’ Association.

He is also the brainchild of the first world-class running specialty store in the Philippines, called RUNNR. Equipped with cutting edge technology to analyze customer’s foot type and running gait, RUNNR has blazed the trail for retail innovation. It has been acknowledged as one of the best running stores in the world and also went on to win a Most Outstanding Filipino Retailer award in 2015.

His most recent venture is urbanAthletics, a sports-lifestyle store inspired by sneaker culture and fashion. It also followed in the footsteps of Toby’s and Runnr, winning Most Outstanding Filipino Retailer in 2016.

In recognition of his accomplishments as a Retail Innovator, he was a recipient of the Young Market Masters Award for Business Development in 2008. He is also a Past President of Junior Chamber International – Manila, one of Asia’s top leadership development organizations where he was awarded as the World’s Most Outstanding Local Chapter President at the JCI World Congress in Belgium in 2011.

Toby is an avid sportsman and triathlete and has finished multiple Ironman triathlons. He is married and the father of three boys who he enjoys playing a variety of sports with, namely: Basketball, Golf, Tennis, Badminton, and Mountain biking.

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Bharati Balakrishnan
Country Head & Director, India & SEA, Shopify
As the executive spearheading Shopify’s business in the world’s fastest-growing ecommerce market, Bharati is leading an expanding team that is laser-focused on supporting made in India companies of all sizes and sectors, on their journey to becoming leading global DTC brands.

Bharati is well-suited for the high-profile role, with both deep operating experience in building national brands from the ground-up, and broad expertise in brick-and-mortar, distribution, and ecommerce, and India’s thriving start-up ecosystem.
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Rezwana Manjur
Editor-in-chief, MARKETING-INTERACTIVE
Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist.

Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.
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