Generating Revenue & Serving Patients By Implementing a Direct-to-Consumer Offering

With medical labs continuing to feel a financial squeeze after years of reimbursement cuts to core services, many are beginning to explore new avenues for generating revenue. One pathway to bolstering your bottom line that's gaining traction is adding direct-to-consumer (DTC) ordering of your lab's test menu.

Join us at 1 p.m. EDT, Oct. 25, 2023, as we welcome John Constantine and Bob Mann of ARCpoint Labs to provide an overview of the current state of the DTC testing market and projected growth in the near future. They will also cover the components a lab should have in place to perform DTC testing and offer a playbook for how labs can pursue this strategy on their own.

We’ll review:

• Prescriptive authority and patient authorizations.
• Cash rates vs insurance rates.
• Identifying collection sites and establishing scheduling.
• Developing a test menu and patient portal that's easy for consumers to navigate.