Webinar: Smarter Segmentation for Life Insurance Marketers: Targeting High-Value, Low-Risk Policyholders with More Precision by LexisNexis Risk Solutions Insurance

Smarter Segmentation for Life Insurance Marketers: Targeting High-Value, Low-Risk Policyholders with More Precision

About

The ability to proactively identify and engage prospects with strong lifetime value and minimal attrition or mortality risk and target the right customers for cross-sell and upsell is a game-changer. Join us for this insightful webinar where we will explore how you can leverage three predictive intelligence tools to start making more informed and faster insurance data-driven decisions for a better return on your life insurance marketing investment.

You’ll learn how to:
● Segment and triage prospects
● Purchase leads that align to your risk appetite
● Arm yourself with insights to cross-sell and upsell
● Improve customer experience with tailored, just-in-time market messaging

Whether you're looking to improve campaign efficiency, reduce acquisition costs or target the right individuals, this session will equip you with actionable strategies to transform your current life insurance marketing approach for both prospects and current customers.

Agenda

Market Challenges
Life In The Market Event
Predictive Intelligence Models
Prospect and Customer Optimization
Next Steps

Presenter

Julianne Cummings

Director of Acquisition and Retention Solutions, LexisNexis® Risk Solutions

Julianne Cummings serves as insurance director of acquisition and retention solutions for LexisNexis Risk Solutions. She joined the organization in 2016 and is responsible for the development of acquisition and retention solutions for the insurance industry that leverage the company’s core data and analytic capabilities.

Julianne’s recent focus has been leveraging insurance-informed data to better inform acquisition marketing segmentation and targeting withing the auto and life insurance industries. Prior to joining LexisNexis Risk Solutions, Julianne spent nearly 10 years at AAA Western and Central NY. There, she served as the director of marketing and was responsible for the strategic development of acquisition and retention solutions for AAA Insurance and Membership. Prior to AAA, she held various roles in marketing and advertising in the insurance, automotive, financial services and consumer package goods industries.

Julianne has bachelor's degrees in broadcast journalism and political science from Syracuse University.

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