Over The Top/Connected TV advertising is the fastest growing medium today. With over 50% of Americans now streaming their TV content, OTT advertising is no longer considered the future, it is here and now. Many lead generators use traditional television to drive leads to their clients, but what if you were able to target that television audience even more? Most of us have heard the terms “cord cutters” or “cord nevers” in the media, but do you know the size of the market, or even what those terms really mean? In this session, we will discuss “OTT” in depth including what it is, how advertisers are using it today and some behind the scenes tips and tricks. OTT is where the target-ability of digital advertising meets the power of TV! Over The Top Marketing has become a leader in OTT advertising working with many common brand names, top universities, franchises, government agencies, banks, as well as smaller mom and pop shops around the country.
  • Gain an understanding of OTT and all of its unique acronyms, definitions and languages—You will be able to clearly understand and explain what OTT is after leaving the room
  • Understand how detailed you can go with both geography and demographic target segments
  • Discover the ease of putting a campaign into motion. From concept to going live, you will see how an entire campaign is put together and optimized throughout the flight
  • Key in on reporting, reporting, reporting—You will see a campaign in progress and what data points you can access to optimize campaigns in real time

Details About the Webinar

Cost: Free
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About the Speakers

1607549206-fa97cc95284024a1 Mark Kaminski
Co-Founder, Over The Top Marketing.
Mark Kaminski is the Co-Founder of Over The Top Marketing, a full service OTT/Connected TV agency. Mark started his entrepreneurship at the age of 23 when he started his first web development business and turned a business plan into a multi-million dollar e-commerce company in less than a year. For the next decade, Mark has remained in Marketing, from digital marketing to national TV advertising and everything in between. While owning and operating a successful digital marketing agency for the past several years, Mark saw the opportunity to take his experience in targeting and technology and leveraging it in the OTT space.

1601412445-e8b541f9bc99485b Warren Picket
LeadsCon Host
As the LeadsCon content director, Warren brings 15+ years of event programming experience and more than 20 years of experience in print, online and digital media. He helps drive engagement in the performance marketing marketplace and brings together marketers, executives, agencies, technology & service providers, entrepreneurs, corporate communications experts and audience development team members to help foster B2B and B2C communities in the digital space and real-time at face-to-face, in-person events.

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