With 2020 in the rearview, retailers are seeing increased online sales, expanding into new markets, and exploring different demographics. After a year of adapting to the “new normal,” they have put systems in place designed to offset any future disruptions. However, emerging legislation presents a new wild card. Some states saw up to a 30% decrease in 2020 sales tax revenue, and may start auditing with a finer-toothed comb to close substantial gaps.

Faced with ever-increasing tax complexities, and the heightened audit risk, retailers are finding themselves in over their heads. This is especially true as ecommerce continues to spike and consumer behavior evolves. We will discuss these issues and how to navigate them with tax expert Pete Olanday of Vertex.

Register Now & You Will Learn:
  • About changes in consumer behavior during the pandemic

  • How retailers have pivoted to adapt to these trends

  • How to anticipate changing legislation and the impact on sales tax and compliance

  • How to create create cross-channel efficiencies by integrating a sales tax solution with your ecommerce platform

  • Brought to you for free by:

    Pete Olanday, Retail Practice Leader, Vertex Consulting
    Pete Olanday is Vertex Consulting Retail Practice Leader, responsible for the integration of Vertex's Indirect Tax solutions in the retail space, specifically with Point-of-Sale systems and e-commerce platforms. Prior to joining Vertex, Pete worked for IKEA and EY. Pete has a B.S. in information and decision sciences from Carnegie Mellon University.
    Mike O’Brien, Multichannel Merchant, Host
    Mike covers the ecommerce and retail industry as senior content manager of Multichannel Merchant, overseeing all web content, podcasts, special reports and webinars, and programs MCM’s annual Ecommerce Operations Summit conference. He has been a professional writer for more than 30 years, with various stops in trade publishing, marketing communications, public relations and newspapers.
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