Order Management Systems (OMS) provide the foundation of omnichannel success for retailers and brands building direct-to-consumer (DTC) strategies. But many solutions have a broad range of capabilities, and companies often struggle to identify the best one for their unique needs, sometimes finding themselves with sub-optimal capabilities. Forrester analyst Emily Pfeiffer will detail key aspects of omnichannel order management and related industry trends, and how companies should evaluate new OMS technology. You’ll also hear how a leading omnichannel retailer is leveraging its OMS to achieve high levels of agility, visibility and fulfillment capabilities, including simulating the impact of potential sourcing rule changes.
You will learn:
The role of order management in omnichannel success
How to best approach OMS vendor evaluation and selection
Key trends in OMS and what consumers expect
How Softeon helped a leading retailer drive omnichannel strategy and execution
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