"Due to the current environment, we’re increasing the marketing budget by 20%," said no one, ever. For most businesses today the opposite is true: while digital acquisition and engagement have never been more important, marketers are being asked to do more with less, all while facing new constraints due to regulation. Marketing fraud, where bad actors use bots to simulate authentic digital engagement, is wasting marketers’ investments across all digital tactics, from paid search to retargeting. Yet in an environment where data governance is paramount and businesses face penalties for customer data mismanagement, there’s much more at stake.

Join us as Anurag Patnaik of WhiteOps shares the scope and magnitude of marketing fraud’s impact on digital business, including lead generation, and tools and tips you can use to stop it.

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About the Speaker

1607623582-5ee7da6bb2534837 Anurag Patnaik

Anurag leads the White Ops Marketing fraud mitigation product offering, helping brands maximize the effectiveness of their marketing spend by eliminating the impact of bot-driven fraud. Anurag’s career focus has been product management in the adtech/martech and analytics sectors. In roles spanning the US and APAC, Anurag has worked for Disney, Yahoo, Microstrategy and Reliance Jio. Most recently, Anurag led a performance agency/adtech company called HT Media Solutions, based in Singapore. Anurag attended Cornell University (Operations Research) and the Wharton School of Business.