Bringing significant disruptions such as fulfillment delays, chaotic drops in some categories and soaring demand in others, COVID-19 has caused the ecommerce playbook to be completely rewritten in a matter of weeks. On Amazon in particular, both challenges and opportunities exist — and the landscape is still changing.

Michael Schwartz and Ryan Barker, two top Amazon experts from ChannelAdvisor, have been working with brands, retailers and manufacturers on the front lines of the crisis. They will discuss tips and tactics to implement in this new paradigm, including planning for potential future FBA interruptions, managing shipping options and more.

In this webinar you will learn:
  • How to do more with a reduced budget
  • How to seize advertising opportunities
  • How to increase efficiency while still reaching target buyers
  • How to remain engaged with your customers

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Cost: Free
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About the Speakers

1607704313-edfe201174f1e493 Michael Schwartz
Client Strategy Manager, ChannelAdvisor
As a client strategy manager with years of marketing experience with branded manufacturers, Michael Schwartz works with a number of nationally leading brands to develop channel strategy, build and optimize advertising accounts and leverage the ChannelAdvisor platform to maximize growth. He specializes in Amazon Advertising and first-party content management.

1607704507-d452572a7c84c8bf Ryan Barker
Sales Engineer, ChannelAdvisor
From building integration plans to implementing best practices strategies, Ryan Barker has guided brands and retailers in all things Amazon during his tenure at ChannelAdvisor. Ryan currently works as a sales engineer and partners with our sales team to identify strategic e- commerce technology solutions for brands and retailers of all types.

1607704520-e68499dbb53e0963 Mike O’Brien
Multichannel Merchant Host
Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

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