Marketing Spend Optimisation: How to balance performance marketing with brand marketing

In this webinar, you'll gain expert insights from Michael Benjamin, Marketing Director at Intuit and former Head of Demand Generation at Meta, on how to select, craft, and implement brand strategies that not only align with your business goals but also create a lasting impact

Learn how to balance performance marketing with brand building, ensuring that your brand remains strong and resonant, even within constrained budgets. Michael will share actionable strategies to optimize your marketing spend, enhance your brand's visibility, and maximize Return on Ad Spend (ROAS). Discover how to effectively measure the success of your brand marketing efforts across various channels and refine your approach for continued growth.