About
A moderated panel with REVIEWS.io, PostPilot, Klaviyo and ECD Digital Strategy on what DTC brands should do with the reviews that come in after Black Friday. Black Friday weekend runs November 27 to 30, and the reviews that follow are the freshest customer data a brand gets all year.

We'll cover how to turn review data into Klaviyo segments with Composer, how to win back holiday buyers by email, SMS and postcard, and how to prove the win-back brought in new revenue. Built for ecommerce, retention and email leads at brands that already run Klaviyo.

Join live for a chance to win: 15 attendees will receive a Klaviyo gift box.
When
Wednesday, December 2, 2026 · 12:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Presenters
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Zak Cassady-Dorion
Founder & CEO, ECD Digital Strategy
Zak Cassady-Dorion is the founder and CEO of ECD Digital Strategy, an e-commerce marketing agency that has helped DTC brands grow through email, SMS, paid media, and web for more than 10 years. Under his leadership, ECD earned Klaviyo Elite Partner status, placing it among the top 35 of more than 22,000 Klaviyo partners, and was recently named Klaviyo Partner Agency of the Year - Americas. ECD is also a Shopify Premier Partner and works with 70+ DTC brands. Zak hosts the DTC Revenue Rocket podcast, co-branded with Klaviyo, where he talks with operators and experts about what's actually driving growth in e-commerce.
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Ben Walter
Director of Global Partnerships, PostPilot
Ben Walter leads strategic partnerships across the ecommerce ecosystem at PostPilot. Over the past four years, he has helped grow the company’s partner program from the ground up to more than 800 agency, technology, and referral partners. His work focuses on building strong partnerships that help brands connect digital and offline marketing to drive more sustainable growth.
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Sebastian Brown Glad
Strategic Partnerships, Lead USA, Clearer.io
Sebastian Brown Glad is Strategic Partnerships, Lead USA at Clearer.io, home of REVIEWS.io. He leads Clearer.io's US partner ecosystem and its Klaviyo partnership, named Klaviyo's 2026 APAC Technology Partner of the Year. Seb works with agency leaders and platforms like Klaviyo to help DTC brands turn customer data into revenue.
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Gina Potenza
Partner Program & Strategy Platform Lead, Klaviyo
Gina works closely with Klaviyo’s service and technology partners to leverage data to optimize customer experiences, improve retention, and accelerate revenue growth.
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