Webinar: You're Renting the Revenue: The Real BFCM P&L Nobody Talks About by Klaviyo Partnerships

You're Renting the Revenue: The Real BFCM P&L Nobody Talks About

About

If those same customers don't come back on their own, you'll pay full acquisition cost to hit that same BFCM number again next year, that revenue was never yours, you rented it.

For a CMO, that's a budget problem: you're paying to acquire the same customers every year instead of building a base that keeps buying without new spend.

Flowium's Candelaria Trucco (former Marketing Director, SodaStream LatAm, PepsiCo) and Klaviyo's Kendal McMullen (10 years brand-side ecommerce) make the business case for how to fix that, and what number to bring to your board instead.

When

Wednesday, September 30, 2026 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)

Presenters

Candelaria Trucco

Growth Director

Candelaria Trucco is Growth Director at Flowium. Before Flowium, she was Marketing Director at SodaStream LatAm (PepsiCo). She's spent her career on both sides of the table: building the growth systems agencies sell, and defending the budgets that pay for them.

Kendal McMullen

Commercial Customer Agent Specialist

I build e-commerce growth engines that don't run out of gas.
My focus is AI-forward lifecycle strategy: using automation and predictive personalization to make every customer relationship stickier, and every channel (email, SMS, paid, organic) work together instead of in silos. I was early to AI in marketing and I use it to help brands squeeze real value out of every square inch of their spend. Growth that lasts, not just growth that spikes.

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