with Klaviyo x Cro Metrics
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About This Webinar
Join Cro Metrics for an exclusive deep dive into what's driving consumer behavior in 2025. Based on Klaviyo's groundbreaking research from over 8,000 global consumers, this webinar delivers actionable insights on how brands can build stronger relationships with today's tech-savvy, quality-focused shoppers.

What you'll learn:

- How consumer discovery and purchasing journeys have evolved across retail, restaurants, hotels, and wellness industries
- The three pillars of brand loyalty that keep customers coming back
- Why personalization expectations have reached new heights—and how to meet them
- How to transform customer service from a cost center to a growth channel
- The rising impact of brand values on purchase decisions, especially among younger consumers

Our marketing experts will share data-backed strategies and real-world case studies from leading brands that have successfully implemented these approaches, providing you with a clear action plan for strengthening your client relationships and driving revenue growth.
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Samantha McClure
Sr. Director, Marketing & Partnerships
Samantha brings 15 years of marketing leadership to Cro Metrics, partnering with executives to drive brand growth, creative strategy, and digital performance. From building marketing functions from the ground up to leading teams at branding and digital agencies, she's known for blending strategic vision with hands-on execution helping companies connect consumer experiences in ways that drive real results.

When she's not working, Samantha is an avid traveler and dog lover. If there's a road trip that offers the possibility of a dog friendly hike, Samantha, her partner and their Aussie are always up for it.
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Quinn Speaker
Integrated Growth Strategist
Quinn is a veteran marketing operations professional with more than 13 years’ experience forging data-backed digital marketing strategies. She is an eager learner, with a skillset spanning SEO, CRO, GEO, Data Analysis, and Lifecycle Marketing. She is highly motivated by problem solving, obtaining results for clients, and cross-functional project collaboration.

In her spare time, Quinn is a yoga instructor and performs Aerial Arts. When not playing with her daughter and feisty corgi, Quinn is studying for her MBA in Organizational Management and Data Analytics.
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Allie Durnell
MM/ENT Partner Account Manager
Allie collaborates with Klaviyo’s agency partners to help ambitious brands deepen their customer relationships through strategic, data-driven marketing. She’s passionate about enabling partners to unlock growth by empowering their clients to own their customer data and deliver personalized, high-impact experiences
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