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About This Webinar
Black Friday Cyber Monday is one of the most important times of the year to get your strategy right. In this session, we'll walk you through Klaviyo's 2025 BFCM Toolkit, a practical and proven roadmap based on data from over 169,000 global brands. We will cover the five essential strategies that top-performing brands use to maximize revenue and retention. You will learn how to grow your marketing list, send weekly campaigns, optimize your automated flows, personalize your messages at scale, and address economic uncertainty. You'll leave with a data-backed plan to build a high-converting BFCM strategy that drives results.
Agenda
  • Discover the list growth strategies of top-performing brands.
  • Learn how to craft a campaign calendar that cuts through the noise.
  • Unlock the power of automation to drive sales 24/7.
  • Master the art of personalization to create unforgettable customer experiences.
  • Future-proof your business with strategies to thrive in any economic climate.
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Will Evans
Co-Founder
Will is the co-founder of FlowCandy, a team of Klaviyo CRM experts helping fast-growing ecommerce brands scale through email, SMS, and lifecycle marketing. A former Shopify store owner, he’s spent the past decade helping challenger brands grow revenue and build systems to win their category.
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Emmy Carney
Partner Account Manager
Emmy works with Klaviyo’s agency partners to help brands build stronger connections with their customers through smart, data-driven marketing. She’s passionate about empowering creators to own their customer relationships and craft meaningful experiences that drive growth.
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