with Klaviyo x Top Growth Marketing
Register
Full name*
Email Address*
Company*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.
About This Webinar
You've captured their email, now what? The real magic of digital marketing begins with personalization. Did you know personalized emails can see open rates up to 26% more than without? In this session, Jenn Malka will reveal how to move beyond generic blasts and leverage Klaviyo's powerful features to truly connect and personalize content. We'll dive into properties, segmentation and messaging, and strategic delays to transform your email and SMS to really get those conversions. Learn how to leverage properties to go deep into personalization, how to build segments that reflect customer behavior, and how to time your messages for maximum impact. You'll leave with actionable frameworks, segment recipes, and timing guidelines to make every send feel like you are speaking to one person.
Agenda
  • Why "one-size-fits-all" emails are dead (and how personalization brings them back to life).
  • Properties: The secret sauce for catering to your audience (from basic to behavioral).
  • Segments: build dynamic, behavior- and value-based segments that power relevant messaging.
  • Delays & Timing: The art of sending the right message at the right time.
  • Marketing Psychology in Action: How consumer behavior drives conversions – when, who, what, where.
  • Real-world examples & quick wins from Top Growth Marketing's playbook.
  • Q&A: Ask Jenn anything!
1760481247-3368d560bec253b8
Jenn Malka
Creative Director, Top Growth Marketing
Jenn has a background in experiential marketing, event marketing, and meme marketing from her time at major record labels, where she worked on Coachella activations and artist promotions. Now at TGM, she specializes in email marketing, consumer behavior, and high-converting creative that drives sales. Her unique approach blends data-driven storytelling with conversion-focused design, ensuring brands stand out and scale effectively.
1760481853-4507800a85645fae
Will Livis
Partner Account Manager
William Livis is a Partner Manager at Klaviyo, where he has spent the past three years driving agency development and strategic growth. He’s passionate about building strong partnerships that help agencies and brands thrive through data-driven marketing
Share
COPY
Powered by BigMarker