About
The holiday rush brings new customers. How do you bring them back for a second, third, or fourth purchase?

Join Klaviyo and SmartSites for a post-BFCM webinar on using personalization and Customer Agent to support retention. Learn how to turn holiday shoppers into loyal, repeat customers by creating more personalized experiences, leveraging AI-powered customer engagement, and building strategies that drive long-term customer value well beyond the holiday season.
When
Tuesday, December 8, 2026 · 1:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Presenters
1723813593-57375de7e13d8cdc
Ashley Ismailovski
Director of Email Marketing
Ashley Ismailovski, MBA, is an Email and SMS Marketing expert at SmartSites, a digital marketing agency that has been an Inc. 5000 fastest-growing company for 10 consecutive years.

As the Director of Email Marketing, Ashley developed and launched the agency's email and SMS marketing services in 2021 based on documented client needs for stronger customer retention strategies. Since then, she and her team have nurtured customer databases, built stronger brand affinity, and driven millions of dollars in revenue for clients. In 2023, Ashley joined the Klaviyo Community Champions cohort as a thought leader in email and SMS and a platform expert, and has been recognized as a top performer in the program for four consecutive years. When she's not working with clients or engaging in discussions in the Community, you can find her speaking at conferences around the world about her tried-and-tested strategies for omnichannel marketing success.
1788877930-663d72f35aae7a72
Kendal McMullen
Customer Agent AE
Kendal McMullen is a data-driven ecommerce and omnichannel marketing professional at Klaviyo, formerly nearly 10 years brand side.
Reserve Your Spot
Full name*
Email Address*
Company*
Job Title
Monthly DTC revenue
By entering your email address above and clicking "Register," you consent to receive marketing communications (such as newsletters, blog posts, webinars, event invitations and new product updates), and targeted advertising from Klaviyo and SmartSites from time to time. You can unsubscribe from our marketing emails at any time by clicking on the “Unsubscribe” link at the bottom of our emails. For more information on how we process your personal information and what rights you have in this respect, please see our Klaviyo's Privacy Policy at klaviyo.com/privacy and SmartSites’s Privacy Policy at https://www.smartsites.com/privacy-policy/