Consumer expectations are evolving faster than ever — and most brands are leaving revenue on the table without even knowing it. Disconnected tools, underutilized SMS programs, and siloed customer data are quietly limiting growth.

In this session, Klaviyo's Content Director Tracey Wallace is joined by certified K:Expert partners and leading ecosystem voices to break down what a real Tech & Strategy Audit looks like in practice — and how it uncovers immediate revenue opportunities across your full customer lifecycle.

You'll walk away knowing how to:

• Evaluate whether your current tech stack is truly working for you
• Identify gaps in SMS, onsite personalization, and post-purchase strategy
• Leverage RCS and AI-powered engagement to meet rising customer expectations
• Consolidate tools, improve ROI, and unlock new revenue channels

Whether you want to run your own audit or work 1:1 with a certified K:Expert, you'll leave with a clear, actionable framework to drive growth.
  • The shift in customer expectations
  • Are you getting enough from your tech stack?
  • Beyond attribution: the full lifecycle opportunity
  • Inside a K:Expert Audit
  • 1774465141-c43374aeb6b75ba2
    Tracey Wallace
    Director Content Strategy, Klaviyo
  • 1774532614-9c4db52c9f1fe0a1
    Michal Ashkenazi
    Strategic Partner Manager, Yotpo
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    Tarun Kamath
    CEO & CSO Arcady Media
  • 1774532875-52d27819b69e9d38
    Matt Teed Arthur
    Sr. Director Channel Sales & Tech Partnerships