BFCM 2025 is already underway—and brands that wait will miss the moment. In this fast-paced session, Klaviyo, Google, and a leading DTC brand break down the latest consumer trends and show you how to act on them today using AI-powered personalization, omnichannel automation, and smarter customer data strategies. You’ll leave with a battle-tested checklist and tactical playbook to launch your best BFCM yet.
ADDITIONAL INFO
When:
Wednesday, August 20, 2025 · 10:00 a.m.
Eastern Time (US & Canada)
Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel...
Elcee is a product marketer with over 8 years of experience driving positioning, GTM strategy, and product adoption for startups and scale-ups. She is currently Product Marketing Lead at Klaviyo, where she is focused on driving platform demand and...
Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston,...