Shoppers who've used an AI assistant are 2.4x more likely to plan to spend more this holiday season. The question is whether your brand shows up when they ask.
For our fourth annual holiday shopping report, we surveyed 6,750 shoppers across 8 markets on how AI is rewriting the path to purchase. Now Klaviyo's Kelly Thacker and OpenAI's Stanley Onyimba team up to cover how people actually shop inside ChatGPT, what decides whether your products get surfaced, and what to fix before November hits.
Save your spot.
AGENDA
The holiday buyer in 2026
Inside shopping in ChatGPT
Knowing wether it's working
What to run before November
ADDITIONAL INFO
When:
Wednesday, October 7, 2026 · 11:00 a.m.
Eastern Time (US & Canada)
Stanley leads product partnerships for ChatGPT Search and Shopping, bringing together the content, data, and integrations that shape how people discover information and decide what to buy. He’s spent over 15 years working across partnerships,...
Kelly Thacker is the Vice President of Product Marketing at Klaviyo, where she sets the global strategy for launching new products, driving adoption at scale, and turning customers into advocates. She leads Klaviyo’s product marketing, customer...