New product, new audience: inside Legendairy Milk’s strategic launch

Join us for an exclusive fireside chat with Joe Feehan, CFO/COO at Legendairy Milk.

About the fireside chat:
Join us for an inside look at how Legendairy Milk successfully launched a new product line while expanding to a new audience segment. In this candid conversation, we’ll explore the brand’s approach to customer insights, omnichannel strategy, and key seasonal moments like BFCM and Prime Day. Whether you're planning a product launch or refining your retail strategy, this session is packed with actionable takeaways.

What you’ll learn:
✅ How to understand your audience and support them as they enter new life phases
✅ Strategies for launching a new product line ahead of Black Friday/Cyber Monday (BFCM)
✅ How to develop an effective omnichannel strategy
✅ Tips and tricks to maximize performance on Prime Day

Agenda:

12:00 PM – Welcome and introduction

12:10 PM – Fireside chat with Joe Feehan

12:40 PM – Live Q&A

12:55 PM – Closing remarks