About This Webinar
Feeling the BFCM pressure? Don’t let it throw you off your game. Find out how fast-growing brands tackle Q4 twists and turns by joining us for a fireside chat with Ben Amaya, director of marketing for EZ Bombs. He’ll share insights on scaling through TikTok, leaning into culture and community, and staying focused during peak season.

What You'll Learn:
✅ How one brand is executing their BFCM strategy live
✅ How they’re using Klaviyo and other tools to quickly pivot without overhauling everything
✅ What they’ve learned to ignore or de-prioritize
✅ How they’re setting up post-BFCM success while still in the thick of the season

Agenda:
12:00 PM – Welcome and introduction
12:10 PM – Fireside chat with Ben Amaya
12:40 PM – Live Q&A
12:55 PM – Closing remarks
Agenda
  • 12:00 PM – Welcome and Introduction
  • 12:10 PM – Fireside Chat with Ben Amaya
  • 12:40 PM – Live Q&A
  • 12:55 PM – Closing Remarks
Presenters
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    Gabby Esposito
    Senior Community Specialist
    Gabby Esposito is a Senior Community Specialist at Klaviyo. She manages the content on the Klaviyo Community, the digital customer forum within the Power Up. Gabby has a background in content marketing and enjoys sparking connection through media and storytelling.
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    Ben Amaya
    Marketing Director at EZ Bombs
    Ben is the Director of Marketing at EZ Bombs, a breakout Hispanic food brand that went from zero to $20 million in just one year by turning traditional Mexican recipes into viral “bath bombs." With over 15 years of diverse industry experience, starting in hospitality, he has honed his expertise in growing e-commerce CPG brands through TikTok shop.
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