Inside the BFCM mindset: How EZ Bombs stays agile, calm, and in control during peak season

BFCM is here, and while your strategy is (mostly) set, the real work is in the execution. Join us for a behind-the-scenes fireside chat with EZ Bombs, an ecommerce leader navigating BFCM in real time. You’ll hear how their team is staying agile, managing day-to-day decisions, and using their tech stack to adapt fast, without burning out. This candid conversation will give you practical insight, a few gut checks, and maybe even permission to let go of what’s not working.

Whether you’re in the middle of your biggest sale or ramping up to Cyber Monday, walk away with the mindset, metrics, and momentum to finish strong.

What You'll Learn:
✅ How one brand is executing their BFCM strategy live
✅ How they’re using Klaviyo and other tools to quickly pivot without overhauling everything
✅ What they’ve learned to ignore or de-prioritize
✅ How they’re setting up post-BFCM success while still in the thick of the season

Agenda:
12:00 PM – Welcome and introduction
12:10 PM – Fireside chat with Ben Amaya
12:40 PM – Live Q&A
12:55 PM – Closing remarks